What is this new Google analytics 4- Complete Introduction
With the past 3 versions of google analytics, Google has now launched its fourth version called Google analytics 4 soon to be the default tool. It is a new kind of property and a bit different from Universal analytics. Google has now launched its next-gen default tool with various new features What’s new with GA4? There’s a lot new to learn about GA4. The new Google analytics 4 gives a complete understanding of customers’ journeys and is capable to work without cookies. It uses machine learning as its form of measurement to deduce customers’ journey at the website. The part which differentiates it from the earlier tool is that it uses AI to fill the gap in data which usually gets blocked by cookie consultancy services. In addition, this google search analytics is all about ‘events', where the data is presented. Also, where the universal analytics has levels of Account, Property, and View, this new tool is built just with ‘View' making it short and crisp. Why change? Ch...